It was 15 years ago when the Hard Rock Hotel decided to juice its sluggish Sunday business by throwing a pool party, aiming to replicate the bottles-and-bikini scene of South of France staples like Nikki Beach. Christened “Rehab,” that ad hoc bash was an instant success, turning Sundays into the second-highest grossing day for the casino, as well as spawning the inevitable reality show focusing on its sexy, quarrelsome staff.
“The Hard Rock gets the credit for creating [the Las Vegas pool scene], with a party that was really geared toward hospitality people who’d show up and bring their friends,” says Brock Radke, a longtime chronicler of the Strip scene—who now works as editor-at-large for Greenspun media there. The Hard Rock, of course, is soon to shutter after Rehab’s final summer season, but a buzzy Vegas pool party is now as essential to a casino’s success as its high-rollers, penthouse suites, and a show from Cirque du Soleil. This month kicks off 2019’s summer season, so we’ve rounded up our picks of where to go—including the newest places to lounge in a dry-clean only bikini, and the best of the classic venues that never go out of style.